Main Responsibilities
- Creation of social media educational material including exercises for learning about marketing, brand management and story telling.
- Virtual training for 15 MSMEs on brand creation and management (Delivery of capacity-building sessions on how to develop, strengthen, and grow a brand. )
- Virtual training for 15 MSMEs on digital marketing content creation (Facilitation of practical sessions on producing effective digital content. )
- Training KI staff on social media story telling, content creation, brand management, and marketing to enable staff to train MSMEs in the future.
- Tik Tok – Setup of the platform, including content creation and media planning.
Qualifications
- Undergraduate University Degree (or equivalent) in
- Marketing, Communications, Digital Media, Business, Public Relations, or a related field.
- Demonstrated experience in social media management, digital marketing, content creation, and brand development.
- Experience designing and facilitating virtual training or workshops, preferably for entrepreneurs, MSMEs, community organizations, or other adult learners.
- Experience with TikTok and other short-form video platforms is an asset.
- Strong English communication, presentation, facilitation, and storytelling skills.
- Experience developing training materials, practical exercises, and educational content.
- Ability to work independently while collaborating effectively with program staff and partners.
- Knowledge of MSME development and/or entrepreneurship support would be an asset.
Project description and context:
Crossroads International will engage Canadians, Canadian stakeholders, Crossroads staff and volunteers, local partner organizations and women and men in sub-Saharan Africa to become Gender Equality Champions both in Canada and overseas.
The Volunteer Cooperation Program (VCP) aims to reduce gender inequalities and alleviate poverty by addressing gender-based violence, inequalities in access to resources and economic opportunities, and barriers in exercising strategic forms of choice, voice, and influence.
Description of the partner
Fair and Square works with MSMEs in the handmade, food, and cosmetics sectors that require capacity building in brand management, particularly in content creation, marketing, and storytelling. Strengthening these skills would enable MSMEs to elevate their businesses and expand their reach, as consumers increasingly value understanding the story behind a brand. This can be achieved through effective content creation, marketing, and storytelling.
Fair and Square currently provides MSMEs with basic training and mentorship in marketing and storytelling. However, the organization does not currently have the specialized expertise required to provide in-depth capacity building in brand management, strategic marketing, and storytelling. There is therefore a need to strengthen Fair and Square’s own capacity in these areas so that it can, in turn, provide more comprehensive support to the MSMEs it works with in the future.
The MSMEs require practical guidance on how to effectively market their brands using both established and innovative marketing approaches. They also need support in communicating and presenting their brand stories effectively, including during physical and virtual conversations, meetings, and engagements with potential customers and clients. They would benefit from practical strategies and methods for developing compelling brand narratives and using them effectively to attract and engage their target audiences.
As part of this work, Fair and Square is also looking to launch a TikTok channel focused on MSME development, women’s empowerment, and Fair Trade advocacy. Building expertise in digital content creation, storytelling, and innovative marketing will be essential to developing and managing this platform effectively while amplifying the voices, products, and stories of the MSMEs it supports.
Description the volunteer mandate
The Social Media Brand Management and Reach Development volunteer will be working with Julie Nixon the Program Director to create social media educational material on brand management, marketing and story telling for MSMEs we work with, while mentoring and training them as well as Fair & Square staff on marketing, story telling and brand management. The Fair & Square team will learn immensely from this volunteer, especially in regards to social media marketing and story telling in order to capacitate MSMEs on the topics.
Eligibility criteria
-
- Be a Canadian Citizen or permanent resident of Canada.
- Willing to conduct fundraising and public engagement activities before, during and after the placement
- Share the commitment of preventing and addressing sexual misconduct
- In good physical and mental health (medical examination required)
- The volunteer needs to bring their own computer.
- The volunteer must be available to attend an online pre-departure training.
Personalized support before, during and after the mandate provided by an experienced and welcoming team. The Crossroads’ experience includes the following:
- Daily living allowance (depending of the country of assignment)
- Plane ticket and local transport
- Pre-assignment online training.
APPLICATION
To apply for this position, we kindly ask that you fill out Crossroads’ online application form.
Please contact our volunteer mobilization team if you have any question: volunteer@cintl.org
We thank all applicants but only those selected for interviews will be contacted.
